Tai Lopez and Alex Mehr recently started an investment firm called Retail Ecommerce Ventures and its goal is to convert distressed iconic retail brands into e-commerce businesses.
You almost certainly know Tai Lopez from his online program and ads. Alex on one other hand is most beneficial noted for co-founding a dating site called Zoosk.
If you would like to find out more about this venture, then you definitely attended to the proper place because i will be going for a closer look at how it works and whether it is a legit venture.
What Is Retail eCommerce Ventures?
Retail eCommerce Ventures can be an investment fund to transform famous distressed retail brands into eCommerce stores.
The investment fund has multiple names: Tai Lopez Capital, Retail Ecommerce Ventures , and Schweitzer Alexander.
The investment fund was created in 2019 to offer accredited investors the opportunity to earn passive income by partnering with Tai Lopez.
Retail eCommerce Ventures have acquired the name of several famous retail brands including Peir1, Dressbarn, Linens-N-Things, and more.
The fund claims to offer a 15% annual return on the absolute minimum investment of $500,000.
However, the fund requires investors to keep their position for at least 5 years.
The fund investment strategy is misleading. Retail eCommerce Ventures don't acquire distressed retail brands. It really purchases the “Name” of the well-known retail brands.
For instance, Pier1 was a retail company with numerous brick-and-mortar stores. Retail eCommerce Ventures bought the name (Pier1) to launch an on the web store.
The fund uses your investment to buy the name, the intellectual property, nothing real assets.
Retail eCommerce Ventures is betting that folks buy products online because they are familiar with your famous retail brands.
The company strategy seems to contradict the market trend which indicates consumers purchase online for convenience.
This investment is high risk because Tai Lopez uses your money to bet on the names that could have been worth nothing.
How Does Retail Ecommerce Ventures Work?
REV offers you a platform to purchase well-known distressed retail brands as they turn into e-commerce stores. The fund lets you co-invest in many brands at once.
Since Tai and Alex Mehr launched Retail Ecommerce Ventures , they have been busy acquiring distressed brick and Mortar brands in the retail space and converting them into ecommerce brands.
The organization buys brands that resonate with consumers, a few of that have been around for 100 years. Their goal is to generate awareness by internationally building off of their existing strength in name recognition.
The company's mission is “scaling ethical companies: moving the needle for both our investors and the planet at large.”
For instance, they made headlines when they announced the purchase of certain Radio Shack brands and related assets in late 2020. Radio Shack, 's been around for 100 years.
Retail Ecommerce Ventures then announced that its subsidiary had won a bankruptcy court auction for intellectual property owned by Stein Mart.
When Stein Mart filed for bankruptcy protection, Retail Ecommerce Ventures 'new majority-owned subsidiary, Stein Mart Online Inc, submitted a winning bid of $6 million that was approved by the Bankruptcy Court for the Middle District of Florida, Jacksonville Division.
REV's plan was to re-launch it as an online-only store. The subsidiary now owns the Stein Mart nameplate, social networking assets, domain names, private label brands, and customer data from an IP advisory firm called Hilco Streambank that was marketing the assets.
Retail Ecommerce Ventures also bought UK-based luxury brand Ralph & Russo. It is noted for its leather goods, sunglasses, accessories, and ready-to-wear items. The globally celebrated brand was hit hard by the economic crisis of 2020.
Tai went for it because he felt that it's in an original position in the blissful luxury sector with significant brand affinity. He desires to tap the massive potential that the Russo brand possesses and leverage its market leading position in luxury design.
Other brands Tai and Alex have invested in are Pier1, Dressbarn, Linens N Things, Modell's Sporting Goods, Franklin Mint, MentorBox, FarmersCart, The Book People, ESR, and Knowledge Society.
In addition to those, they plan to obtain more private deals all year where it is likely to be like you're co-investing in those retail ecommerce ventures.
Final Reviews Of Retail eCommerce Ventures
You need to be very brave to provide $500,000 to Lopez and Mehr.
When investing for profits, brave or ego is not just a factor within my decision.
I am not saying Lopez and Retail eCommerce Venture are scams.
But this can be a bad investment. The company strategy and execution are lousy.
Retail eCommerce Ventures is really a direct competitor of giant trusted online retailers Amazon and Walmart.
Lopez bets on distressed retail brands to win the war of online eCommerce.
However, the winning technique for trusted online retailers is the capacity to fulfill orders quickly and customer satisfaction. Retail eCommerce Ventures is horrible at this.
I really hope you can see Retail eCommerce Ventures is nothing more than a publicity stunt. This isn't a great passive income opportunity.
You can find better passive income opportunities that generate lucrative profits.
I realize you're here to see my report on Retail eCommerce Ventures.
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